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About the brand

Adelfi was founded with a simple but powerful goal: to create jewellery women could rely on.

brand Story

A female-founded jewellery brand based in London, celebrating the individuality of women everywhere.

Each Adelfi collection is inspired by moments and experiences that shape how we see the world. Jewellery designed to complement your individuality and elevate everyday style.

Our aim is simple: jewellery that allows women to feel confident, expressive and entirely themselves.

founder story

Welcome to Adelfi

My name is Toyosi Wilhelm and I founded Adelfi after years of buying jewellery that looked beautiful at first but didn’t last. Time and again, pieces would lose their shine after only a few wears. I wanted to create something better, jewellery that feels special, lasts longer, and remains accessible.

Adelfi is my way of offering women pieces they can rely on every day, designed to elevate their style while reflecting their individuality.

Female owned; Female inspired

Adelfi was built with the belief that every woman deserves to feel seen and celebrated. Through thoughtfully designed jewellery, we aim to inspire confidence, honour individuality, and celebrate the power of sisterhood.

“I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass!”

– Maya Angelou